BRAND STRATEGY
& RESEARCH
ASHLYND FINE
Brand Strategy Consultant
I specialize in crafting brands that are radically authentic, deeply resonant, human-centered, and founded in research. Whether you’re launching your brand for the first time, in need of a refresh, or looking for strategic guidance, helping organizations create lasting brands that embrace and utilize what makes them special is my superpower.
My branding experience primarily (and proudly) includes nonprofit and cause-driven organizations, as well as small to mid-sized commercial companies and businesses.
BRAND & RESEARCH SERVICESAudience & Market Research
Brand Naming
Brand Positioning & Personality
Brand Architecture
Brand Training & Launch
Personas
Messaging Frameworks
& more.
Supplemental consulting servicesOrganizational Strategy
Marketing Strategy
Channel & Content Strategy
Internal Comms Strategy
SEO
Brand Management
Design
& more.
A great brand isn’t just an attractive logo and visual suite. It tells a compelling story that connects with people in a powerful and unique way.
While there are many ways that strategists approach brands, I personally approach brand like a puzzle, believing that the most impactful stories come together when they’re made from the special pieces that make you… you.
While I am not formulaic in my ethos, I do follow a general process and order for each brand project.
My PROCESS
Research & Discovery
My approach always starts with research and discovery to help me best understand your organization and the audiences you serve. This often looks like a combination of interviews, surveys, and desk research. The insights from this phase are often where we find the “ah-hah” moments that guide the remaining strategy.
Strategy & Identity
After research and discovery, we move into strategy. This is where I begin to assemble the puzzle pieces that make up your brand and story. This phase can look different client to client, but includes services such as naming, brand positioning and identity, brand architecture, and messaging frameworks. We have a few stopping points along the way to ensure we’re aligned.
Delivery & Training
Once the puzzle is complete, we’ll have a final presentation of assets and you’ll receive your brand materials. Depending on your specific needs, I would also conduct brand internalization training with your team and help facilitate a smooth brand launch.